Archive for May, 2010

Too long

Posted: May 16, 2010 in life

It’s been too long since I updated this, however, there isn’t much to update  you on.

I finished working on a semester long project that was pretty intense. I had to create 2 brands. One had to be bricks and mortar and the other was a packaged good. With each, I had to write a brand mantra and brand experience, and then I had to create 3 ads and 3 imc pieces for each. I also had to decide on a floor plan and interior design for the bricks and mortar one and a package design for my packaged good.

This was a challenging project, but I had a lot of fun creating a brand for scratch. Definitely a possible career path in the future!

I’ll post a .pdf of the project later. But until then, I’ll leave you with one of my favorite quotes: “Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.” – Howard Thurman